What
The project focuses on creating innovative concepts for BLACKPINK's
highly anticipated comeback album and its accompanying digital and
physical campaign materials. The album, titled "In the Pink,"
symbolizes health, vitality, and prosperity—aligning perfectly with
BLACKPINK's aesthetic and duality as both elegant and bold.
This project stays true to BLACKPINK's iconic image while elevating
their brand identity through thoughtful design and innovative
execution.
How
The project includes the development of visually striking album covers
that reflect BLACKPINK's signature style, seamlessly blending
femininity and edge. Additionally, a dynamic and immersive digital
experience to engage fans, featuring exclusive content. The branding
campaign further extends across both physical and digital platforms,
employing a comprehensive strategy to ensure maximum visibility and
deep resonance with BLACKPINK’s global fanbase.
